Free PPC Audit Tool

Your PPC Ads vs. the Rest of Your Industry

Compare your numbers to real benchmarks across 20 industries. Find your wasted spend and biggest performance gaps. All in 60 seconds.

Get Your Score
✓ 60 seconds ✓ Instant report
PPC Calculator
The Calculator

Start here

Pick your industry, plug in your numbers, get your report. We'll fill in the gaps with industry benchmarks.

How do your search campaigns stack up?

Answer six quick questions. Don't know a number? Pick "I don't know" and we'll explain why it matters.

Enter as percentage (e.g., 3.5 for 3.5%)
Enter in dollars (e.g., 2.50)
Enter as percentage (e.g., 4.5 for 4.5%)
Enter in dollars (e.g., 75.00)

Almost there.

Where should we send your report?

Your Search Efficiency Report

PPC Performance Analysis vs. Industry Benchmarks

--
Performance Score

Click-Through Rate (CTR)

Cost Per Click (CPC)

Conversion Rate (CVR)

Cost Per Conversion

Want to Close Your Efficiency Gaps?

Our PPC specialists can help you optimize your campaigns to match or beat industry benchmarks.

Schedule a Free Strategy Call
What you'll uncover

Three things you don't have time to calculate yourself

Plug in what you know. We'll do the math against real industry data.

$

Your wasted spend

A real dollar amount based on how your Cost/Conversion compares to your industry average. Spoiler: most people are surprised.

Industry benchmarks

Real benchmark data across 20 industries. Not generic averages. The actual numbers your competitors are hitting.

!

Your performance gaps

Don't know your CTR? Your conversion rate? You're not alone. We'll tell you exactly which gaps to plug first and why each one costs you money.

How it works

Three steps. Sixty seconds. Free

No hoops to jump through. Just immediate, data-driven insights to see exactly how your campaigns stack up.

1

Pick your industry

20 categories from Advocacy to Travel. (Don't see yours? "All Industries" gets you the cross-vertical average.)

2

Plug in your numbers

Monthly spend, CTR, CPC, conversion rate, cost per conversion. Don't know one? Skip it — we'll explain why it matters.

3

Get your report

Instant, on-screen, color-coded. Downloadable as a PDF. Yours to keep, share, or send to your team.

Ready to see your numbers?

It's free. It's fast. And it's the most useful sixty seconds you'll spend on your PPC budget this quarter.

Get Your Score